Georgia Patrick

is a national expert on communications purposes and marketing that support the business of trade associations, professional societies, and credentialing organizations. She has devoted most of her 30 years in communications and marketing management to working with leaders and members of industry groups and professional organizations to define a vision for their future, then develop the structure, support, and commitment required to turn wishes and missions into tangible results.

In 1991 she became president of The Communicators, Inc., a marketing and customer relationship management firm that has worked for more than 300 of the best-known and larger associations based in the U.S. with members around the world. She has been an officer of the firm since 1980.The primary purpose of more than 30,000 associations is to produce a member and others they call customers, for information, meetings, and advocacy efforts. Commitment and resources to grow an association come from its members and people outside the industry who make contributions and do business with the association.

So, Georgia is best known for her uncanny accuracy about which strategies for an association will succeed and which ones won't. She knows how the right selection and implementation of certain programs, based on one-to-one principles, will affect thousands of people that identify with specific associations. She has been featured in national magazines in recent years for her pioneering work with online communications, entrepreneurship and women-owned businesses.

Her credentials include a degree from the University of Missouri School of Journalism, a steady stream of invitations to speak and write for national association audiences, plus more than 15 years of service on committees or boards of directors for the American Society of Association Executives, the Corporate Communications Council, the Counselors Academy of the Public Relations Society of America, and the Greater Wasington Society of Association Executives. She is a national expert in accreditation and credentialing organizations, which have grown rapidly in the past 20 years as entire new industries and professions have grown out of service businesses and managed health care organizations that didn't even exist until recently.