These are perilous times for associations. Fundamental assumptions about function, form, and funding are under assault by sweeping changes in technology and demographics and association managers are beginning to wonder whether they and their organizations will survive the onslaught.
—Bruce Butterfield, CAE and Fellow of ASAE and PRSA - President, The Forbes Group
What do we do for associations and
certification groups?
Every association and certification group is unique, and so we appear to have a hundred different programs for a hundred different groups. It's not that complex.
What we do for all of them is this: We help them
identify, attract and keep customers.
Certification customer creation with clear, direct communications.
Certification is a business that has to attract customers on terms entirely different from an association membership appeal or selling boxed products. More than 80% of certification program owners have a “build it and they will come” approach when ends up flat in the world of finding, attracting and pleasing customers. What good is any business without customers? If you want more customers or need to see your current customers more often for service, click here.
Duct Tape Marketing that is simple, affordable and effective.
Marketing is getting people who have a specific need or problem to know, like and trust you. It's a simple concept that works every time, when done according to the system and strategy that fits your business. The confusion, wasted time and frustration of spending money to make very little in return happens when your business confuses promotion tactics with marketing. What if there was a way to make marketing easy-almost automatic? There is and it starts with coaching that helps you understand what drives your business-customers. Without customers, do you have a business? Nearly everyone who contacts us has the same "communication problem" and it is unhappiness with their ability to attract and keep customers. We provide the strategy, the system for pulling all marketing thoughts and needs together and the coaching to make sure our clients absolutely succeed at marketing.
Your strategic plans of action turned into tangible results
We wonder why organizations over the years spend a lot of time and money on producing a strategic plan, then put it on the shelf to gather dust and it's "business as usual." Our greatest value, perhaps, is in building a bridge between your strategic thinking and the communications and marketing that connect it to the people you must reach and influence in order to realize the lofty goals in the long-range plan. Action plans that we build with our clients have teeth. They contain projects that address the organization's specific needs, options for reaching goals, names and deadlines attached to each action, and adequate resources to implement them.
What about our value to you? If you are a client, how do we demonstrate what we did was worth the time, fees and involvement of your people? For starters, we bring our experience of working with thousands of executives and board members over the past two decades to your assignment. This can save you time and money, if you don't have to start at ground zero. Frequently, we enter the picture when the organization discovers they are on the 10th step of a 200-step journey.
We've experienced just about every problem and opportunity that organizations face. Everything from deep debt to growing so fast the programs get ahead of resources and fail to deliver what the organization promised. That's why we concentrate on separating the symptoms from the real problem, then coming up with the best possible solutions.
Solutions need "buy in" so they can work. We can assist clients in communicating their vision and best ideas to their boards and customers and build consensus for the implementation of the solutions.
We work hard at understanding our client's needs. Long before CRM was a hot topic, total quality and customer communication was the way we thought you had to work to maintain credibility. Indeed, we provide the highest quality service possible in counseling, planning, research, marketing, communications and evaluation. We work even harder at making ourselves as valuable to our clients as they are to us.
And, we take great care to earn the trust each client places in us.
See what some of our clients have to say about The Communicators.
Can't wait to get started? Contact us here.